A new campaign has been launched with the aim of getting more people in the UK to learn German. ‘Think German’ will promote German-themed cultural events and conferences across the country, as well as provide plenty of resources for German learners at all levels.

‘Think German’ is being run by the German Embassy, DAAD, Goethe-Institut London, and UK-German Connection, in partnership with language organisations like CILT and higher education departments.

The campaign’s website features a calendar of events, suggestions of German-themed projects for learners, how to fund educational trips to Germany and where to find out more information about the language.

It is thought up to 120 million people speak German worldwide and it is the language currently most sought after by British employers, behind French. It is spoken in over 40 countries worldwide and is the official language of Germany, Austria, Switzerland, Liechtenstein, and Luxembourg.

However, CILT’s 2009 Language Trends survey found that has been a decline in the number of students choosing to study German at GCSE. It is hoped that this campaign will provide more inspiration to young people who are considering languages – by introducing them to elements of the German culture.